Jason Bakery and The Hatch


I’ve been doing some branding/consulting work with my good mate over at Jason (no apostrophe!) Bakery. I call it consulting, but – if we’re honest – a lot of it has involved sitting around drinking beer on a Friday afternoon. It was in the middle of exactly such a “brainstorming” session when it dawnded on us: sitting here is pretty cool. Actually, it’s very cool. You’ve got that mountain view and you’ve got a very cool satisfaction that comes with sitting in the heart of the city you love. You’ve also got Boss Models across the road. Irrelevant. But not really. Anyway, it was here that an idea was born: we should invite some friends. In fact, we should invite the whole of Cape Town.

So we are.

Starting this Friday, Jason Bakery is open for business serving a brand, spanking new tapas menu from 4pm – 7pm. On top of that, he will be rolling out his Urban Picnic baskets. Instead of boring shit like tzatziki and hummus, these will involve things like chocolate crackle top biscuits, ¬†beer bread, rillettes, farm butter, pretzels and various pickles, homemade chutneys, preserves etc. Frankie Fenner will be bringing along some cured meats in the form of chorizo, prosciutto, coppa, Soujouk, pastrami etc. and they’ll be paired with a wide range of artisanal cheeses. Order a picnic basket, take a seat at one of the pavement tables and wash everything down with a jug of Bombay Sapphire gin and tonic (with cucumber, mint and lime.) There’ll also be a featured Grey Goose punch of the week to keep you guessing.

And there’s more. Saturday sees the launch of Jason’s new baby: The Hatch. As a stand-alone shop, this hole-in-the-wall will be slinging out exclusive items and answering the question: ¬†where do I eat in the CBD on a Saturday morning? It’s not Jason Bakery that is now open for an extra day. It’s a new menu, with new items, from a new space.

So there you go. Fridays sorted. Saturdays sorted.

Go forth and eat,


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4 Responses to Jason Bakery and The Hatch

  1. Brad October 31, 2012 at 9:34 am #

    Jase is a true visionary and I’ve already got a group together for Friday

  2. Carey October 31, 2012 at 2:28 pm #

    Hi there,

    Love the urban picnic idea! Will they be available for take away from Friday 2 November?

    • Andy October 31, 2012 at 2:31 pm #

      Hey C. Yup, they’ll be available to enjoy them wherever you want. I think all you’ll need to do is pay a deposit for the crate.

  3. Hennie @ Batonage October 31, 2012 at 10:40 pm #

    The best part of all this is that it is within spitting distance of my house. It is truly fantastic having all these forward thinking brands in the city.

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